7412 Sports & Entertainment Management

7412     Sports & Entertainment Management

Sports & Entertainment Management is a course designed to assist students to expand their understating of the marketing concepts and theories and apply it to sports and entertainment management of events. The areas this course will include are basic marketing, target marketing and segmentation, sponsorship, event marketing, promotions, sponsorship proposals, implementation of sports and entertainment marketing plans, and proper social media use. This course will also focus on developing and implementing promotion plans, event evaluation and management techniques of scheduled athletic, theatre and music events held at Capital High School. Students will be putting into action marketing and management skills at a variety of sports and entertainment events of Capital High School.  This class allows for opportunities in DECA which plans and implements Night to Shine and options to compete at state and national levels in marketing and business entrepreneurship.


1.0 Credit